About
Dr Fiona MacGillivray BVetMed MRes MRCVS
Fiona started her career working as a veterinarian in a mixed practice in the borders of Scotland. Later, moving around the UK, she continued clinical work in full time and locum positions. She really enjoyed meeting the people and clients at each new practice and seeing how different practices were run. However, she felt some frustration that not all clients would make the advised changes to improve their animal's health or engage in discussing those changes.
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Looking for a new focus, Fiona moved into a technical services role with Merial Animal Health, supporting the ruminant portfolio and covering the UK and Ireland. She enjoyed the chance to work within a global company and to learn in depth about the products and diseases they were designed to treat. Wanting to develop a better understanding of consumer behaviour and product management, she took on a marketing role alongside her technical duties.
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With a growing desire to improve her marketing skills and knowledge, she moved to Elanco Animal Health as the Dairy Marketing Manager (UK).
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MacVet was established in 2016 to provide consultancy services to veterinary and animal health businesses.
Our owner and director, Dr Fiona MacGillivray, has over 25 years experience working in the industry, having worked in clinical practice, then in marketing and technical roles for leading global Animal Health companies.
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Fiona's passion for learning and understanding more about communication lead her to study and practice the principles of Motivational Interviewing and to undertake a Masters degree in nonverbal communication.
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